Going into this project I mainly wanted to focus on rebranding in order to fit the company’s aesthetic that is already there. Hopscotch Kids is a higher-end children’s store and it was important to portray that in all aspects while maintaining a fun and playful nature. The logo was crucial due to the fact that it is not necessarily meant to cater to children but rather the parents instead. I aimed to design and illustrate sophisticated and whimsical visual assets to enhance their brand identity.